Why you should add serums to your skincare routine!

With the many serums out there it’s hard to decide which one can be beneficial for your skin concerns or needs. 


Serums offer a high concentration of active ingredients targeted to specific concerns you might have including wrinkles, brightness and pigmentation. 


Often overlooked serums contain up to 70% of active ingredients compared to creams and cleansers. 

Fine in texture the small molecules allow for quick absorption and deeper penetration than moisturiser. 


That’s not to say moisturiser isn’t an important step in the skincare routine, serums are absorbed into the deeper layers of the skin while moisturisers hydrate the outer layer and lock in the benefits serums offer. 


The active ingredients that serums include; peptides, vitamins and beneficial minerals. 


Our Top Tip: mix your serum to your moisturiser!


Mixing the serum to your daily moisturiser will enhance the hydration effect and also work as a great anti-pollution barrier.


For night time, this top tip will boost your collagen and elastin production while actively repairing skin blemishes and premature aging. Sleep easy knowing your skin concerns are being treated!


ASI offers a range of serums that have a higher percentage of active ingredients, taking results to the next level: the Advanced Vitamin Boost Collection is a trio of intense skin treatments designed to target skin concerns and transform skin with results like never before.



All our serums can be layered and need to be used before applying other creams.



Vitamin A main target is ageing but is also beneficial for scarring, blemishes and uneven skin tone. The main ingredient in the Vitamin A serum is Retinol which is commonly targeted towards older skin types but Retinol is beneficial to many skin concerns. For anti aging purposes Retinol stimulates and repairs collagen and elastin leaving the skin with fewer fine lines and wrinkles. Vitamin A serum also assists with congestion and blackheads advancing treatment for acne and breakouts. Although this product is for all skin types those who are pregnant or breastfeeding are not recommended to use as it contains Retinol.  


Vitamin B3 complex aims to enhance skin clarity, hydrate, illuminate while also boosting collagen production and elasticity. Targeting fine lines, wrinkles, sensitivity, redness, broken capillaries and dry skin this serum is one for everyone. This serum base is a luxury formula for transdermal delivery of active ingredients formulated to penetrate deep into the dermis layer of the skin. While vitamin B helps to rebuild the skin's barrier and is also a great tool in illuminating the skin. To help rebuild the skin's barrier Vitamin B has the ability to attract water to the surface and lock in hydration on a cellular level. 


Vitamin C is the ultimate antioxidant protector, the powerful serum aims to boost collagen and elastin. Encouraging skin cell formation and rejuvenation vitamin C delivers a high level concentration of active ingredients suitable for all skin types. Vitamin C is used to target fine lines, wrinkles, pigmentation, scarring and uneven skin tone. This serum is great for those suffering from acne scarring as the boost in collagen aids in healing.  


Stay up to date with the best skincare methods and tips, learn the perfect answers to your skin concerns, find the best skincare products to try, and more by visiting the Australian Skin Institute.




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