This Year's Biggest Beauty Trend - SKINIMALISM:  How to use the ‘less is more’ approach for beautifully, glowing skin.

This Year's Biggest Beauty Trend - SKINIMALISM: How to use the ‘less is more’ approach for beautifully, glowing skin.

Time to ditch the layers of heavy foundation my beauties!  Skinimalism is all about soft, dewy and effortless beauty that lets your natural skin tone and texture shine through using simple and sustainable routines - and the forecasting experts at Pinterest say it's going to be the beauty trend of 2021!


Chances are that, even if you didn’t know skinimalism was a ‘thing’, you’ve probably already dabbled in it a little.  The forced isolation of 2020 saw many of us cast aside our make-up kits, hairbrushes and (sadly) regular use of deodorants but, while being a little on the nose is never going to gain traction outside a government enforced lockdown, embracing the concept of slow and gentle beauty seems to be here to stay.


In 2020, Pinterest searches for ‘natural everyday make-up’ were up by 180% while the number of users searching for ‘how to get naturally glowing skin’ and even ‘face yoga exercises’ quadrupled. But, while all this seems super promising for our once make-up laden, oxygen deprived skin, the trick now is not to fall back into old bad habits.


How to practice Skinimalism:

In a nutshell, Skinimalism encourages you to banish any beauty ideals that include “covering up”  perceived imperfections and embracing your skin’s real beauty using simple, pared down beauty routines that are not just good for your skin but good for the environment as well.  Cutting back your skincare routine to just what your skin needs, using the least number of products is not as difficult as you may think -  said as you currently stare at your bathroom vanity overflowing with every kind of beauty product known to mankind.


Choosing multipurpose products that do more than one job is a great way to get started on your Skinimalistic journey. 


Creating a simple but effective skincare routine:

Here is a simple but powerful 3-step, basic skin routine suitable for all skin types using Australian Skin Institute’s range of active cosmeceuticals.  Not only will you get big results with little effort, these Aussie made and owned products use minimal ingredients, are vegan friendly, and not massed produced - so you get freshly packed formulations with every ingredient there to improve and benefit your skin.


Step 1: Rejuvenating Foaming Cleanser - cleanser/exfoliator/eye makeup remover

This fresh, foamy goodness in a bottle doubles up as a light skin exfoliator and can be used around the eyes as an eye makeup remover.  Packed with vitamin C, calming Chamomile and Citric Acid, your pores will be deeply cleansed while the nourishing ingredients deliver deep hydration to leave your skin with an instant glow.  

Step 2: Multi Peptide Serum - hydrator/strengthener/skin firming

Using non-animal derived growth factors, botanical skin tighteners and deeply hydrating hyaluronic acid, this serum supports the skin at a cellular level, stimulating the formation of collagen-1 and promoting long-term skin strengthening and tightening.  The added hyaluronic acid plumps the skin with long-lasting hydration and prevents epidermal thinning, helping to keep your skin’s natural protective layer healthy and strong. 


Step 3 Day: Rejuvenating Day Cream with SPF - moisturise/skin correcting/sun protection

This potent cosmeceutical moisturiser is packed with hyaluronic acid for deep hydration and Vitamin B3 - a multi functional skin vitamin that can amazingly treat almost any skin issue and is fantastic for reducing oil production, refining pores and controlling hyperpigmentation.  A truly multipurpose products that also contains Zinc as a natural, chemical free alternative to regular SPF sunblocks.

Step 3 Pro Tip:  ASI Loose Mineral Foundation with SPF 15+ - lightweight coverage with SPF15+

Preservative free and loaded with vitamins and minerals, ASI’s range of mineral makeup will give your skin a lightweight coverage while being good for your skin.  Cruelty-free and with no oil, parabens, talc or fragrance, you can let both your inner and outer beauty shine!  Simply mix a little of the Loose Mineral Foundation SPF15+ and a dollop of Day Cream between your fingers tips before applying to your skin to get a two-in-one tinted moisturiser.

Step 3 Night: Rejuvenating Night - Treatment with vitamin A - anti-ageing/anti-acne/skin refining

Formulated with the most potent vitamins designed to change the structure of the skin to improve dehydration, congestion and acne. Scientifically proven to reverse the natural signs of ageing, highly active Retinol and vitamin C will refresh and refine the skin from the inside out.


Where to buy ASI:

Getting started with your Skinimalistic routine is just a click or a hop away.

Shop online:


Pick Up In Store:

Back to blog