The New & Improved Vitamin C Serum

The New & Improved Vitamin C Serum

Our new and improved Vitamin C Serum is coming, and here's everything you need to know to experience brighter, smoother and more resilient skin!


Our new Vitamin C is an antioxidant serum powered by Ascorbyl Tetraisopalmitate, an ultra absorbing Vitamin C derivative with the ability to dive deep into the layers of your skin before converting to pure Vitamin C! It was especially formulated to minimise environmental skin cell damage, slow down skin ageing and reduce pigmentation.


The history of our Vitamin C Serum

Vitamin C has always been a core ingredient of the ASI family. The entire ASI range is built on the fundamentals of Vitamin C and how it works on the skin. Vitamin C is one of the only ingredients alongside Vitamin A that not only prevents the signs of ageing but also help to reverse the signs of ageing.

However, along the way we have found out that not all forms of Vitamin C are made equal and it's a hard ingredient to get right. This is why it has taken us 3 years to reformulate this powerful antioxidant serum - which we are really proud and excited for you to try!


Why did we change the formula?

With the advancement in science and ongoing research for all of our products, we always want to make sure we are using the best ingredients and making the best products for our clients. In this case, it meant changing some of our most loved products.


So what has changed?

  • The new Vitamin C Serum is now a serum/cream base texture.

  • The form of Vitamin C we are using is a very strong tyrosinase inhibitor, which is great for layering with your favourite skincare items. It's also absorbed by your skin easily.

  • We have added in Sodium Hyaluronate, this is a part of our delivery system in the serum

  • We are now using Vitamin C in the form of ascorbyl tetraisopalmitate - in other words, it has a really small molecule size and is also oil-soluble; meaning it bypasses the epidermal and enters the deeper layers of the skin.


How to use it?

The Vitamin C Serum is best used as part of your current skincare routine. Start with double cleansing your skin with your favourite ASI cleanser. Once your skin is clear of dirt and makeup, apply the Vitamin C Serum and lock it in with your favourite ASI moisturiser! Ta-da! This routine can be done either day or night, or both!


The new Vitamin C Serum launches on Friday, 20th August.

Back to blog