Following Queen Beyoncé’s wise words, we gave our Vitamin C Serum an upgrade! We know some of you are dedicated lovers of the old Vitamin C Serum, but we promise that you will love the new and improved Vitamin C Serum even more! Think of it like a hot chocolate vs. a hot chocolate with marshmallows… They’re both delicious, obviously. But the marshmallows just take it to the next level! We gave our Vitamin C Serum those marshmallows! Not literally though - that would be sticky and weird, but figuratively!
Here at ASI we are big believers in always keeping up with the latest developments in cosmeceutical science, so when we saw an opportunity to create a new formula with even better results, you best believe we took it!
So what can you expect from our new Vitamin C Serum?
You can expect loads of Hydration from this superhero Serum! Our Vitamin C Serum has now been formulated with one of everyone's favourite skin care ingredients, Hyaluronic Acid. If you didn’t already know, Hyaluronic Acid helps to retain over 1000 times its weight in water, so it truly is a hydrating game changer.
Tell me someone who doesn’t want a bright and even complexion! Vitamin C inhibits melanin production, which helps to lighten darker spots on the skin such as sun spots, age spots, melasma and acne scarring. Say hello to radiant, glowy skin!
The one thing we are all always chasing! Vitamin C stimulates collagen production which has the potential to diminish fine lines, firm the skin and keep us looking youthful!
Oh Vitamin C Serum, is there anything you can’t do?
#4. UV Protection
UV exposure causes free radical damage. Think of your skin cells like a table with 4 legs, a table needs those 4 legs to stay balanced and function properly. Oh no! Look! Big bad free radical damage has come in and stolen one of the table's legs, poor table, now it's wobbly and things keep falling off… In other words, it’s not functioning properly. Vitamin C comes to the rescue, by stopping those pesky free radicals from taking its legs. So in case you didn’t follow along with that wild analogy, free radicals are damaging to our skins cells and Vitamin C is an antioxidant which helps protect our skin cells from that damage. And for those in the back who still aren’t following, this is good! Really good!
More on that...
Free radical damage comes in all shapes and sizes. Sitting in air conditioning or heating, touching our face with our phones, eating a McDonald's cheeseburger (worth it) and the list goes on. Vitamin C, being an antioxidant, helps provide our skin protection from all the above. If your skin is sensitised from one or more of these, there is a good chance that you may be experiencing some redness or feeling quite dehydrated and yep you guessed it! Vitamin C is here to save the day.
So instead of asking yourself what you can expect from our new and improved creamy oil-based Vitamin C Serum, you should instead be asking yourself where can I get it?! Give it to me!!
As always, we’ve got you. Right here.