Beautiful skin at 40: what should I do?

Beautiful skin at 40: what should I do?

It’s never too late to start taking care of your skin!

Cleansing your skin (double cleansing!) is a key stage in your routine. It removes impurities and pollution as well as makeup.

Exfoliation allows you to remove dead skin cells and to reveal the soft, bright skin beneath. 

And moisturising is the best way to keep a soft and supple skin whilst simultaneously reinforcing the cutaneous barrier.

In your 40s, your skin is going through changes: 

- Collagen & Elastin: Collagen and elastin production diminishes with age and you will start to notice fine lines and wrinkles, mainly in the oval area of the face.

- Dark spots & Pigmentation: When we age the production of cutaneous pigment increases and darks spots and pigmentation can appear.

- Hormonal changes: The skin gets thiner with age and can become dry, dehydrated and more sensitive. 

In your 40’s, your skin needs help to maintain its vitality. This is even more true if you live in an urban environment where your skin is likely to be suffering from the harmful effects of oxidative stress (pollution, cigarette smoke, etc).

Skincare routine top tips:


Cleansing is one of the most important steps in your skincare routine. It removes makeup, unwanted oil and dead skin cells and it also helps to maintain skin’s natural moisture balance.


Our Top Tip: Always Double Cleanse. Double Cleansing (washing your face twice) has become the new standard for daily skin care routines and it is great to micro-exfoliate the skin on a daily basis. You can also use a facial cleansing brush. It is a great tool to stimulate circulation, complement exfoliation and improve skin tone and texture.

A truly enhanced cleansing experience!


Serums offer a high concentration of active ingredients targeted to specific concerns you might have including wrinkles, brightness and pigmentation. 

Vitamin A main target is ageing but is also beneficial for scarring, blemishes and uneven skin tone. The main ingredient in the Vitamin A serum is Retinol which is commonly targeted towards older skin types but Retinol is beneficial to many skin concerns. For anti aging purposes Retinol stimulates and repairs collagen and elastin leaving the skin with fewer fine lines and wrinkles. Vitamin A serum also assists with congestion and blackheads advancing treatment for acne and breakouts. Although this product is for all skin types those who are pregnant or breastfeeding are not recommended to use as it contains Retinol.  

Vitamin B3 complex aims to enhance skin clarity, hydrate, illuminate while also boosting collagen production and elasticity. Targeting fine lines, wrinkles, sensitivity, redness, broken capillaries and dry skin this serum is one for everyone. This serum base is a luxury formula for transdermal delivery of active ingredients formulated to penetrate deep into the dermis layer of the skin. While vitamin B helps to rebuild the skin's barrier and is also a great tool in illuminating the skin. To help rebuild the skin's barrier Vitamin B has the ability to attract water to the surface and lock in hydration on a cellular level. 

Vitamin C is the ultimate antioxidant protector, the powerful serum aims to boost collagen and elastin. Encouraging skin cell formation and rejuvenation vitamin C delivers a high level concentration of active ingredients suitable for all skin types. Vitamin C is used to target fine lines, wrinkles, pigmentation, scarring and uneven skin tone. This Vitamin C serum is great for those suffering from acne scarring as the boost in collagen aids in healing. 



After cleansing use Rejuvenating Day Cream, a potent cosmeceutical moisturiser full of illuminating Vitamin B3, hydrating Hyaluronic Acid, and protective Zinc. Restore and enhance skin health daily and enjoy the added benefits of SPF protection.

Directions: Use daily in the morning. Apply 0.50ml (2 pumps) to cleansed face, neck and decolletage.


At night after cleansing skin use Rejuvenating Night Treatment, a potent cosmeceutical bursting with restorative Vitamin C, calming Vitamin B3, and rejuvenating Vitamin A. Boost collagen and elastin production while actively repairing skin blemishes. Sleep easy knowing skin concerns are being treated.

Directions: Use nightly. Apply to cleansed skin. Massage 0.50ml (2 pumps) onto face, neck and décolletage.



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