Hydroxyethylcellulose at a Glance
- A plant-derived thickening agent
- Gives serums a smooth, gel-like consistency
- Helps suspend other ingredients evenly through a formula
What Is Hydroxyethylcellulose?
Hydroxyethylcellulose is a plant-derived thickener that gives serums their smooth, gel-like texture, helping actives stay evenly distributed and easy to apply.
It's used across ASI's exfoliants and serums, including the AHA Power Exfoliant, Multi Peptide Serum and Vitamin C Serum.